Tayari's Blog: My Agent Has A Blog!

Posted by TayariJones on September 26, 2006 10:16 AM
Filed under The Writing Life

My terrific agency, Dystel and Goderich Literary Management, has started a blog. Every week, they will talk about an issue pertinent to publishing. Today, Jane Dystel herself is at the helm, blogging about the failure of imagination of publishers when it comes to publicity.

One of the biggest issues I see with the books I sell to publishers these days is that there is no planning beforehand for promotion, publicity and advertising. Most of the time, the book is acquired with absolutely no thought as to how the Publisher will sell it. Oh sure, there is a sales estimate sometimes supplied by the sales department and sure, the author and agent are grilled about the author’s credentials and platform, and sure there is an author questionnaire that the author fills out (and is often never read by anyone) but after that – nothing.

Ain't that the truth.

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